Botswana Tourism Organisation (Botswana Tourism/BTO) is a parastatal corporate body established through the Botswana Tourism Organisation Act of 2009 to:

• Plan, develop and implement tourism marketing and promotion strategies for Botswana;
• Determine and advice Government on policies as well as implement such policies;
• Establish and expand local and international travel trade networks;
• Manage and coordinate Botswana tourism promotional and publicity programmes;
• Provide market research information and market intelligence;
• Grading and classification of tourist accommodation facilities;
• Promote and improve industry standards;
• Conduct tourism awareness campaigns in and outside the country;
• Develop and improve existing tourism opportunities and diversify the sector into other forms of tourism; and
• Market and promote the establishment of joint tourism business ventures between citizens and foreign investors.