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Botswana Tourism Organisation (Botswana Tourism/BTO) is a parastatal corporate body established through the Botswana Tourism Organisation Act of 2009 to:
- Plan, develop and implement tourism marketing and promotion strategies for Botswana;
- Determine and advice Government on policies as well as implement such policies;
- Establish and expand local and international travel trade networks;
- Manage and coordinate Botswana tourism promotional and publicity programmes;
- Provide market research information and market intelligence;
- Grading and classification of tourist accommodation facilities;
- Promote and improve industry standards;
- Conduct tourism awareness campaigns in and outside the country;
- Develop and improve existing tourism opportunities and diversify the sector into other forms of tourism; and
- Market and promote the establishment of joint tourism business ventures between citizens and foreign investors.
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